Growth marketing

for scrappy Start-Ups 

I help founders build scalable and effective marketing programs from scratch to scale.

The best growth strategies come from deeply understanding your consumer, leveraging “aha” moments, and eliminating friction from your customer journey.

A few things I’m good at

Not mentioned: writing copy that toes the line of clear and creative, meticulous user research and a slight obsession with the customer.

  • I build scalable marketing programs from the ground up. From defining your target consumer to testing messaging and content across channels, I’ll get your core marketing channels up, running, and delivering against your KPIs. Examples coming soon!

  • The best growth strategies encompass both product and marketing optimizations. Whether you know exactly what opportunities exist in your funnel or have never looked at your funnel data - I can help you build and optimize your funnel to drive growth and boost retention.

  • From onboarding series and nurture campaigns to upsells and product launches, I build email programs that consistently drive engagement and conversion. The key? Iterative A/B testing, obsession with data and the confidence to take risks.

  • Success is the culmination of hundreds of tiny tests that ladder up to big results. My approach involves developing a deep understanding of the customer through user interviews, constant data-driven iteration, and thinking outside the box of what is traditionally considered marketing to encompass product and partnership opportunities.

"Annabelle built our email automation infrastructure and messaging from scratch to scale. Her expertise increased conversion and gave us peace of mind that we have consistent, effective and personalized touch points with our audience.”

Smita Saxena, CEO & Founder

"Annabelle brought value with areas of expertise in email marketing and demand generation. She took a load off of my shoulders so I could put my attention on other areas of my business."

Stephie Jones, Small Business Owner

"Annabelle took the lead on a fast turnaround project with lots of moving parts. We loved how she fully understood the parameters immediately, took action and ran with the project.”

Jeremiah D. Desmarais, CEO, Advisorist

We love happy clients

“Annabelle completely automated our audience segmentation and events management process. We now hove complete peace of mind that our audience is managed correctly with no work on our end.”

Dana Jacobs, Deputy Director, Carbon180

How it works

3. Let’s go!

Generally, we’ll work through a discovery phase, strategy phase and of course, execution and iteration. Clear exit criteria for each phase ensures that we create a strong and data-driven foundation for your marketing program.

1. Discovery Meeting

  • Get to know you and your product

  • Review current state of marketing

  • Define project goals

2. Proposal

  • Define project timeline

  • Outline full scope of work

  • Layout pricing

PREVIOUS WORK

in action

Take a look at some of my previous work. Full marketing program and growth case studies coming soon!

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