Growth Marketer

Growth marketing for hospitality brands and the tech that powers them.

Your Fractional

Trusted by brands that are serious about growth.

Not mentioned: writing copy that toes the line of clear and creative, meticulous user research and a slight obsession with the customer.

I build scalable growth and experimentation programs from the ground up. From defining your target consumer to testing messaging and content across channels, I’ll get your core marketing channels up, running, and delivering against your KPIs.
The best growth strategies encompass both product and marketing optimizations. Whether you know exactly what opportunities exist in your funnel or have never looked at your funnel data - I can help you build and optimize your funnel to drive growth and boost retention.
From welcome series and re-engagement campaigns to holidays and product launches, I build email programs that consistently drive engagement and conversion. The key? Iterative A/B testing, fool-proof tracking and obsession with data.
I am an expert in Paid Social for restaurant and hospitality tech companies, driving as low as $4 cost per cover for my restaurant clients. I have a proven formula for 5 ad types that work together to convert viewers into butts in seats.

Take a look at some of my previous work.