ABOUT ME

For most of her early career, Annabelle was told she had to pick a path - marketer, product manager, growth strategist. However, much like in her brief high school swimming career, she refuses to stay in one lane (although this time, it's intentional).

Her passion is helping founders get their ideas off the ground from a marketing, product and growth perspective. This job description doesn't fit neatly in a box, but likely neither do you and neither does your vision.

After graduating from the University of Pennsylvania, Annabelle moved to San Francisco to work for OpenTable as the Restaurant Week Program lead. Here, she increased seated diners and revenue by 5% YoY for restaurants participating in Restaurant Week.

Next, she joined Stanza, building their marketing program from the ground up and managing a growing team. She increased site traffic QoQ by 14.6% with a winning email automation and messaging strategy.

After a year, she became the first Product Manager at Stanza - overseeing the consumer product (3M users worldwide). She increased account creation by 200% MoM by analyzing drop offs in the consumer funnel and increased click-to-pay by 23% MoM with new UX, messaging and payment solutions.

Now, Annabelle helps early-stage start-ups and founders to get their vision off the ground. From marketing strategy, to product development and management to growth hacking - she'll help you stay organized, on-track and turn your vision into reality.