Stanza
Goal: turn free subscribers into paying members
Recommended channel: email
THE WHY
Target audience presence: all calendar users also use email and 99% of email users check their emails daily.
Competitor performance: competitors invested in recommendation emails to keep users engaged and bring them back to their sites.
Personalization: 69% of customers say personalization positively impacts their purchasing decisions. Email allows us to easily personalize content and segment subscribers.
Ease of testing: email allows for quick iteration, product and content testing.
*This is a highly abbreviated why.
THE STATS
14.6% increase in website traffic week over week
10+ hours a week saved for the team
76% retention rates for paying consumers YoY
Abandoned Cart Emails
Type: Upsell campaign
Abandoned cart emails are a fantastic way to reiterate your product value to a customer and bring them back to your site to complete their purchase.
THE STATS:
Open rates: 46%
Click-through rate: 18%
Weekly Recommendations
Type: Retention Campaign
These emails are automatically sent Tuesday thru Sunday 8 a.m. - 3 p.m. This keeps email send volume high, protects send reputation, and guarantees a consistent touchpoint with users week over week.
14% increase in weekly traffic
Transactional Emails
Type: Informational and retention
Automating transactional campaigns saves you time and ensures you consistently and reliably communicate with your customers.
76% YoY retention rate
Welcome Series
Type: Retention Campaign, Onboarding
An easy and automated way to welcome new subscribers to your store, newsletter, or email list. It's an excellent opportunity to introduce yourself, tell them what to expect from you, and offer a discount to turn new subscribers into customers.
THE STATS
Open rate: 62%
Click-per-unique user: 18%
